Thndr was founded with the ambition to solve one of the biggest gaps in Egyptian financial services: giving ordinary individuals the same access to investment products, pricing and tools historically reserved for wealthier clients and institutions.
Launched initially as a digital brokerage platform, Thndr has evolved into a broader investment ecosystem spanning equities, fixed income funds, equity funds, gold and savings products. Its strategy is not simply to digitise existing investment activity but to create new investors.
That impact is visible in its customer base. Some 76% of Thndr’s funded account holders had never invested before using the platform, while 40% of users come from outside the main cities of Cairo and Alexandria. Its average customer age is 30, reflecting its success in reaching a younger generation of first-time investors.
“We’re proud to see that our mission of democratizing investing is actually working and we see it clearly in our numbers,” says Mohamed Fayek, head of operations at Thndr. “Today, 50% of our users come from outside Egypt’s major cities, which strongly indicates that we’re reaching people with more average-income profiles, not only those with large wallets. A big part of what made this possible was our continued push to expand access to financial education and make investing easier to understand.”
We’re trying to serve financial knowledge in a way that the average individual or the simple user can understand, digest and act upon
Mohamed Fayek
Thndr’s growth accelerated significantly in 2025. Funded accounts increased 51% year-on-year to 679,000, while assets under custody rose from $158 million to $485 million. New net deposits tripled from $88 million in 2024 to $265 million in 2025.
The platform also strengthened its position in Egypt’s capital markets. Its retail market share increased from 29.67% to 30.45% year-on-year, and its Egyptian Exchange market share reached 12% by traded value and 30% by volume.
A key driver of that growth has been product diversification. Before 2024, around 80% to 90% of assets under custody were invested in equities. The launch of gold funds, new mutual funds and Thndr Clouds – a savings product providing daily liquidity through money market funds – has reshaped customer behaviour. By 2025, approximately 60% of assets under custody were in mutual funds and passive investments.
Thndr Clouds reached $65 million in assets under custody in its first year, while fixed income mutual fund assets grew more than tenfold to $57 million. Gold assets increased from $9.7 million to $36 million.
Better products for a better experience
Thndr has also invested in improving the customer experience. Digital onboarding, developed alongside regulators, helped increase the conversion rate from sign-up to funded accounts from around 4% to 5% to approximately 40%. Thndr Alpha provides guided portfolio recommendations based on factors including risk appetite and preferences, helping first-time investors move from account opening to active participation.
For more sophisticated users, Thndr Trader introduced a subscription model with commission-free trading, advanced tools through the ThndrX interface, enhanced market data and priority support. Subscribers saved an estimated EGP50 million ($1.02 million) in commissions during the second half of 2025.
Behind the scenes, Thndr has strengthened its infrastructure to support growth. Investments include AWS Outposts deployment, proprietary market data systems, advanced order functionality including stop-loss and bracket orders, and a multi-market order management system designed to support regional expansion.
Financial education remains central to its model. Thndr’s educational content has 138,000 YouTube subscribers, generating millions of organic views, while its wider online community more than doubled year-on-year in 2025 to 918,180 users.
“We’re trying to serve financial knowledge in a way that the average individual or the simple user can understand, digest and act upon,” says Fayek. “This is the biggest lever of our acquisition.”
By combining accessibility, education, product innovation and institutional-grade infrastructure, Thndr is helping to make personal investing accessible at scale for a new generation of African investors.
