Maybank Securities Singapore (MSSG) has established itself as Singapore’s leading broker through a combination of strategic expansion, digital innovation and client-centric service.
As the second-largest organisation under Maybank Investment Banking Group, MSSG has demonstrated positive growth across its core segments in FY2024. Total income rose 14% year-on-year to S$111 million, while profit before tax surged 28% to S$25.8 million, reflecting the firm’s robust financial performance and operational efficiency.
The only Singapore-based investment bank offering prime services locally, MSSG’s prime brokerage business saw a notable 208% increase in traded value last year, with hedge fund activity alone growing 424%. This was driven by tailored solutions for mid-sized hedge funds, family offices and external asset managers (EAMs), supported by access to 49 global markets and innovative offerings such as India offshore derivative instruments (ODIs). The firm’s inclusive approach has democratised access to high-level financial services, traditionally reserved for larger institutions.
MSSG’s investment banking and advisory capabilities were also showcased through landmark transactions across equity and debt capital markets
MSSG’s commitment to digital transformation has revolutionised the retail investing experience. The soft launch of the Maybank Trade SG app in 2024 introduced real-time market intelligence, ESG insights and account management, enhancing both accessibility and execution quality. The integration of MyInfo enabled 90% of clients to onboard in under three minutes, streamlining activation and boosting engagement.
Retail brokerage also saw significant growth, with traded value up 88% and total brokerage increasing 25% year-on-year. MSSG expanded its product suite to include securities borrowing and lending (SBL) services, Monetary Authority of Singapore (MAS) Treasury bills as collateral, and multi-currency financing options, reinforcing its position as a high-touch, tech-enabled broker that delivers value across all investor segments.
Investment banking focus
MSSG’s investment banking and advisory capabilities were also showcased through landmark transactions across equity and debt capital markets. Notable deals included Thai Credit Bank’s US$207.3 million IPO – the largest Asean banking sector IPO in five years – and Frasers Centrepoint Trust’s S$200 million private placement, which achieved a 2.5-times subscription rate, despite challenging market conditions.
In the debt space, MSSG structured and led several high-profile syndicated loans, including US$2 billion for San Miguel Corporation and US$1.92 billion for Al Rajhi Banking. These transactions underscore MSSG’s ability to mobilise capital across borders and sectors, supporting sustainable growth and strategic expansion for its clients.
MSSG’s research division continues to be a cornerstone of its value proposition. With coverage of 376 stocks and a dedicated team of 46 analysts, the firm delivers actionable insights across macroeconomics, equities, fixed income and ESG. High-conviction calls on DBS, Singtel, Sea and Dyna-Mac generated returns of up to 322%, reinforcing MSSG’s reputation for market foresight.
The firm’s proprietary ESG scoring methodology and thematic reports on sustainability trends further differentiate its research offering. MSSG’s analysts were featured in more than 1,200 media articles in 2024, cementing its role as a thought leader in Southeast Asia.
