Manulife Financial Asia Limited wins the award for Asia’s best insurance provider for wealth management for defining what excellence looks like in the region’s fast expanding high-net-worth (HNW) and ultra-high-net-worth (UHNW) insurance market. The firm brings together unmatched scale, disciplined product innovation, and a uniquely deep distribution architecture that has made it the preferred partner for private banks and international brokers across Asia.
In a year where demand for cross-border protection, liquidity planning and sophisticated underwriting rose sharply, Manulife delivered market-leading growth and client outcomes distinguishing it as a leading provider in the region.
Its leadership position is anchored in a franchise built over more than a decade of dedicated HNW and UHNW development. Manulife operates at a scale and with capabilities few insurers globally can match. Its industry-leading due diligence and risk frameworks enable seamless issuance and servicing for clients whose financial lives span multiple jurisdictions, and an ability to underwrite for over 150 nationalities.
Nowhere is the firm’s differentiation clearer than in the strength of its distribution partnerships. Manulife commands the number one position in market share in Asia’s international broker channel, and its collaboration with more than 50 private banks has produced some of the most productive referral pipelines in the region. Banks such as DBS and Standard Chartered rely on the firm for complex cases and deep portfolio allocations, a reflection of strong client trust and excellent service delivery. Growth across broker and private-bank channels for Manulife has been exceptional.
Our strategy is built to meet … exact needs, leveraging our multi-hub platform and omni-channel distribution to deliver best-in-class solutions
Bonnie Qiu
This distribution success is matched by a product engine that continues to bring genuinely new solutions to market. Flagship insurance product launches such as the MGIUL and its enhanced MGIUL Pro variant introduced new stability and crediting structures, including premium levels meaningfully lower than competing offerings.
The firm’s multi-index SIUL solution broadened client access to global indices and delivered a level of downside protection that resonated strongly with private clients. These products sit alongside an expanding suite of value-added services, from longevity focused health programmes to the establishment of a dedicated wealth-planning team in Hong Kong, offering trust structuring and legacy advisory.
Underwriting strength remains a critical enabler. Manulife continues to solve cases that competitors cannot, handling complex medical, compliance and cross-border challenges with speed and sophistication. Investments in technology, including AI-enabled underwriting, have materially accelerated turnaround times and strengthened both new business momentum and claims servicing.
“We are honoured to be recognised by Euromoney as Asia’s leading life insurance provider for wealth management,” says Bonnie Qiu, CEO, global HNW, Manulife Asia. “This award reflects our continued commitment to meeting the unique needs of our HNW clients and partners. As intergenerational wealth transfer accelerates, we see a new generation of clients – today’s global Asian citizens – who prioritise flexibility, geographic diversification and holistic solutions that combine wealth planning with health and longevity. Our strategy is built to meet these exact needs, leveraging our multi-hub platform and omni-channel distribution to deliver best-in-class solutions that help our clients protect their legacy and secure their future across borders and generations.”
In a year of rising competition and continued market expansion, Manulife not only grew ahead of the industry but deepened its relevance to the region’s most sophisticated clients.
