As the Middle East continues to attract globally mobile entrepreneurs, executives and family wealth, the region’s private banking landscape has become one of the most competitive in the world. Mashreq Private Banking has distinguished itself in this busy market by building a proposition tailored specifically to the evolving needs of high-net-worth (HNW) clients – combining strong growth momentum with a client experience built around advisory depth, digital capability and holistic wealth solutions.
The strength of that proposition is reflected in the bank’s growth trajectory. Over the review period, Mashreq recorded growth in assets under management (AUM) of nearly 80%, while AUM from HNW clients increased by almost 90%.
Net new money inflows accelerated particularly strongly, increasing by more than 150% between the first half of 2024 and the corresponding period in 2025, highlighting the bank’s ability to attract new affluent clients while deepening relationships with its existing base.
Behind this momentum is a deliberate strategy built around three pillars: client experience, rewards-based engagement and digital excellence. Central to this is what the bank describes as a hybrid relationship model – combining high-touch advisory with an increasingly sophisticated digital ecosystem.
Clients are supported by dedicated relationship managers working alongside investment advisers, insurance specialists, FX experts and client service managers, creating a collaborative advisory structure designed to address the complex needs of affluent individuals and families.
“We benchmarked ourselves against the best of the best because if we want to stand out in this market, we have to exceed the global standards,” says Vipul Kapur, head of private banking at Mashreq.
This global benchmarking has helped shape a wealth offering that extends well beyond traditional portfolio management. Through an open-architecture platform, HNW clients gain access to a wide investment universe including bonds, sukuk, mutual funds, structured products, IPO opportunities and alternative assets.
We benchmarked ourselves against the best of the best because if we want to stand out in this market, we have to exceed the global standards
Vipul Kapur
At the same time, the bank has strengthened its advisory capabilities around succession planning, legacy structuring and cross-generational wealth transfer – increasingly important considerations as wealth in the region becomes more international and multi-generational.
Mashreq has also sought to address the broader lifestyle and mobility needs of affluent clients. The bank supports eligible clients with applications for the UAE’s 10-year Golden Visa programme, reflecting the growing number of globally mobile HNW individuals who are establishing long-term financial and personal ties to the country.
Digital capability is another defining feature of Mashreq’s HNW proposition. The bank has built a digitally enabled wealth ecosystem that allows clients to onboard seamlessly and access their portfolios through a unified platform. From real-time portfolio analytics and lending insights – including LTV monitoring and pledged asset visibility – to global trading in equities and FX, thematic portfolios and straight-through mutual fund processing, clients can access a wide range of investment and servicing tools digitally while still benefiting from personalised advisory support.
Technology also plays an important role in enhancing the advisory process. Mashreq’s proprietary FACE application equips relationship managers with deep insights into clients’ financial profiles and tailored product ideas, enabling more personalised investment discussions while improving transparency around fees, risks and portfolio outcomes.
As the Middle East’s wealth landscape continues to evolve, Mashreq’s combination of strong growth, advisory depth and digital innovation has enabled it to stand out among the region’s leading private banking propositions for HNW clients.
