Best private bank: Attijariwafa Bank
Attijariwafa Bank is the standout private bank in Morocco, combining scale, disciplined growth and strong client outcomes. During the review period, the bank’s assets under management (AUM) rose 15.5% to $12.3 billion, supported by an activation and engagement strategy that deepened wallet share among clients through stronger loyalty and usage.
Attijariwafa has an overall private banking market share of almost 50%, including 53% in individual asset management, underlining the bank’s historic leadership position in family office services and a dominant role in special operations.
The bank’s value proposition spans the full wealth lifecycle. Clients can access banking, stock market intermediation, asset management and savings insurance, anchored by proprietary ranges such as the Attijari Patrimoine UCITS (tailored to diverse profiles) and Wafa Premium Private (for comprehensive, customised coverage).
WafaBourse.com delivers real-time online trading with high transparency, complemented by a dedicated trader via Attijari Intermédiation and research insights from Attijari Global Research. The platform extends to private placements – OTC and pre-IPO – international markets and structured products, coordinated with investment banking and financing subsidiaries.
Attijariwafa’s private banking advice is methodical and goals based. A systematic wealth questionnaire identifies client objectives and constraints, helping to align proposals with client needs and life goals. Client-service success is indicated by strong satisfaction scores of 90% to 95% among high-end clients.
Digital remains a key enabler: the bank provides an exclusive electronic payment card for private banking clients, and its wider digital transformation gives clients channel choice at every stage of the asset lifecycle.
